Guided by the leadership, teachings, and inspiration of the Lubavitcher Rebbe, of blessed memory, Chabad Lubavitch has set the dictum of "Love Thy Fellow as Thyself" as the defining factor in its liberal approach of unconditional acceptance of every single individual regardless of background, level of observance, or affiliation.

While sharing and teaching the wealth and beauty of Judaism, every individual is encouraged to appreciate the depth of our heritage at their own comfortable pace. 

Chabad encourages every positive action on the part of everyone, with the understanding, that it brings us closer together, and makes the world a better place.